As a longstanding member of the EEF, the manufacturers’ organisation, the Sheffield-based manufacturer Gripple, is hosting a special event to help any manufacturer optimise its branding to achieve growth in a digitally-connected global market place.
At the employee-owned Gripple headquarters on Savile Street East on June 6th from 7.30am until 10.00am attendees will be addressed by Dave Pannell who is a brand expert and the manufacturing ambassador for the Chartered Institute of Marketing.
Dave will describe how to engage with industrial buyers in the digital age as traditional opportunities to ‘sell’ reduce.
To be consistent and build a brand across various communication platforms, both online and offline.
To use the ‘personal brand’ of engineers to promote the knowledge which make a company be more visible in its sector.
To align a brand with an internal culture which involves staff.
To improve a company’s ability to attract and retain the skills and talent which are needed.
June Smith, EEF regional affairs manager for Yorkshire and Humberside, commented: “We chose Gripple to hold this key event as the company is a prime example of how strong branding is a major factor in achieving outstanding success. I am sure everyone who comes along will learn a great deal from what Dave Pannell has to say.”
A Gripple case study will be presented followed by a tour of the Gripple building – The Old West Gun Works.
Free places can be registered by any manufacturer at firstname.lastname@example.org or by telephoning 01709 782 930.